“The beauty of Addictive Daughter is in its approach to problem solving: It’s solution-focused, it’s positive, it’s friendly as opposed to preachy, and it addresses genuine issues with both wisdom and sensitivity.”





Hailed “irreverent British gurus” by Marie Claire magazine, Persia and Joey met while studying acting at Drama Centre London. Having been caught in a cycle of self-destructive behaviour and come out the other side, in 2012 they set up Addictive Daughter – an alternative, positive online space offering honest life advice. 

In 2016, their first book The Inner Fix was published by Hodder & Stoughton. Deemed “the self-help book for the millennial generation,” The Inner Fix has received praise from celebrities such as Sadie Frost, Mitch Winehouse and Vanessa Kirby, and numerous 5 star ratings on Amazon which describe it as “totally life-changing.”  The book colourfully charts Persia and Joey’s lives from childhood insecurities to adolescent obsessions, and contains tools and exercises to help the reader transform every area of their life from the inside-out. 

Addictive Daughter has featured in a documentary alongside Russell Brand, as well as in Vogue, Cosmopolitan, Evening Standard and You magazines, The Huffington Post and The Times.

Persia + Joey are trained in Life-Coaching and Addiction Studies. They are represented by United Agents and The London Speaker Bureau.


Click here to download headshots & press pics of Persia & Joey.