Click here to download headshots + press pics of Persia and Joey.


Persia and Joey met while studying acting at Drama Centre London. Having been caught in a cycle of self-destructive behaviour and come out the other side, in 2012 they set up Addictive Daughter – an alternative, positive online space offering honest life advice. Through their humorous, practical + relatable approach, they’re determined to remove the stigma of self-help + spirituality and make it accessible to their generation.

Persia and Joey reach out to their community across an expanse of online channels, encouraging them to #GetAddictedToTheGoodStuff. Addictive Daughter has featured in a documentary alongside Russell Brand, as well as in Vogue, Cosmopolitan, Grazia, You Magazine, The Times and Marie Claire, who described them as “irreverent British gurus”.

Trained in Life-Coaching and Addiction Studies, their first book The Inner Fix is out in May 2016 with publishers Hodder & Stoughton.

Persia and Joey are represented by The London Speaker Bureau and United Agents.